Airline Financial freshs 11-17-2003 It's T ISSN: 10405410 Publication Date: 11-17-2003 Page: 1 Type: Periodical Language: English United Airlines [OTC: UALAQ] has christened its of recent origin low-fare airline.
United Airlines [OTC: UALAQ] has christened its of recent origin low-fare airline, Ted. After a weeklong guerrilla marketing effort in Denver the Chicago-based bankrupt airline admitted that T is the strange airline-within-an-airline's name.
Ted's moniker advances from Uni-ted. The airline will unveil Ted's personality upon Nov. 18.
Ted will begin service in February with four Airbus 320