Airline Financial freshs 11-25-2002 American Testing 'Elasticity' Of Business Fares ISSN: 10405410 Publication Date: 11-25-2002 Page: 1 Type: Periodical Language: English American Airlines (AMR) at pres time was continuing to trial whether lower fares can attract higher-yield business customers.
American Airlines (AMR) at pres time was continuing to trial whether lower fares can attract higher-yield business customers.
Michael Linenberg of Merrill Lynch noted that American introduced a simplified fare edifice in 23 of its markets - or les than 1 percent of its total schedule - whereby the mostly expensive last- minute walkup fares are now 40 percent on the farther side traditional full fares. For example, full-fare coach for
