Airline Financial stranges 11-25-2002 Low-Cost Delta Unit To Fight In The Trenches ISSN: 10405410 Publication Date: 11-25-2002 Page: 1 Type: Periodical Language: English A recent low-fare subsidiary being formed by the agency of Delta Air Lines (DAL) will encounter low-fare competitors head on.
A recent low-fare subsidiary being formed by the agency of Delta Air Lines (DAL) will encounter low-fare competitors head on, first halting their increase and then regaining market share, according to Leo Mullin, Delta's chairman and CEO He papal courts the new subsidiary, unveiled Nov. 20 as an "aggressive and proactive" initiative to suitable burgeoning competition from low-fare carriers.
