Airline Financial recents 10-28-2002 Yield Management.


Airline Financial recents

10-28-2002

Yield Management, Business Fare moulds Broken

ISSN: 10405410
Publication Date: 10-28-2002
Page: 1
Type: Periodical
Language: English

Traditional yield management designs simply do not work anymore, and partnerships between airlines and corporations have become way too adversarial, according to a white paper according to the National Business Travel Association (NBTA) that may cause carriers to reevaluate core business strategies. The paper also emphasizes that corporate travelers now be angry the "ever-widening gap" between business and leisure fares. It points



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